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1.
AKA Valentine's day.

Used to reflect the commercialism of this extremely pointless "holiday".
"Hey, John, what're you getting your girlfriend for Valentine's day?"
"Nothing, we don't celebrate Hallmark Day."
door malendras 8 februari 2006
 
2.
A nickname for Valentine's day, referring to the over-commercialism.
1: Hey John, what're you getting your girlfriend for Valentine's day?
2: Nothing, we don't celebrate Hallmark Day.
door malendras 11 februari 2006