Gilly Hicks is an Abercrombie spin-off brand. Gilly Hicks is much like AE's Aerie, it sells underwear. Gilly Hicks, like many Abercrombie brands, has a certain theme.
Gilly Hicks's fictional story claims that the British family Hicks moved to Sydney, Austrailia, where the daughter, Gilly, opened an underwear shop.
The first Gilly Hicks was opened in January 21, 2008 in the Natick Collection.
I went to Gilly Hicks in the Natick Collection, the best mall ever. <3